When you are looking for work you have to use every tool you can find. Years ago physically printing 100 resumes on a nice, buff colored, Watermarked, paper and mass mailing was the state of the art. Today, students at Western Connecticut State University (WCSU) learned that Social Media has moved into the forefront of employment searching.
Tom Zarecki, Adjunct Professor in both the Media and Business schools at WCSU, held a seminar on the West Side Student Center entitled "The Job Seekers Checklist, Using Social Media to Jumpstart your Career". The session was attended by a mix of soon to graduate students from various schools across the University. After stressing the importance of starting promptly, because starting late is unfair to the people who come on time, the session began with the observation that "Your media presence is your personal brand.".
If done indiscriminately you can get lost in social media. Digital is all about 'you', and that is very appealing. In his book, "Wisdom in the Age of Twitter", David Ryan Polgar says we have not learned when to stop, as one might when eating. We don't know when we are so full we couldn't eat another bite, or in this case another byte. So as someone who is looking to capitalize on their education and turn it into employment you have to know how to control your digital appetite.
You need connections to advance. Just as you would Schmooze at party, so to on-line. You should be varied and interesting. Social media sites are just tools to facilitate schmoozing. (Schmooze is a Yiddish term that roughly translates into talking to, meeting with and otherwise chatting up the people around you.) Professor Zarecki noted that students should have a LinkedIn presence. Of the popular social networks this one is the digital resume. If you were to "Google" you own name in quotes the first entry would be your LinkedIn profile. That is the site employers look at to see your professional and educational record. After that Facebook and Twitter are representative of you as a person, something employers won't get from just your resume. And always have your profile be meaningful, to explain who you are.
Limit negative comments. post meaningful thoughts, not all thoughts. Set up your posts as questions to engage your audience. For example rather than saying Here are my favorite pizza restaurants you should ask your followers "What Pizza places do you frequent? List your top 3 here.". And vary your content to be interesting. Someone who talks about only one subject is shunned at parties and unfriended on the web. Also, when you re-Tweet edit the content for clarity and tone. Make the comment fit your persona.
If you want the explanation to the last one you have to take the seminar.
Tom Zarecki Teaches Marketing at Western Connecticut State University. The Ancell School of Business hosts seminars for students to support their classroom learning. To earn more about their offerings click here https://www.wcsu.edu/asb/news/spring2014.asp