Ring's End joins the campaign for breast cancer awareness

Ring’s End, Inc. today announced that it will join the campaign for breast cancer awareness by adding pink ribbon hats to its best-selling line of co-branded fall apparel. Pink ribbons, and the color pink in general, are international symbols of breast cancer awareness. “You wouldn’t expect to see pink hats for sale in a lumberyard, but we all know someone who has been touched by the disease. We wanted to do our part to help the cause,” said David Campbell, President and CEO of Ring’s End, Inc., an independent lumber and building materials retailer with stores throughout Connecticut and Westchester County, NY. 

In addition to the pink ribbon, the hats bear the trademark “RE” logo as well as the Marvin Windows and Doors logo. Marvin, a longtime Ring’s End partner is co-sponsoring the campaign. The hats will be available on October 1st for $15 at Ring’s End stores in Darien, Bethel, Branford, Fairfield, Lewisboro, New Milford, Niantic and Wilton. All proceeds will be donated to Pink Pledge to benefit the Norma Pfriem Breast Center and Susan G. Komen.

About the Pink Pledge: Pink Pledge is a month long, community wide, awareness and fundraising campaign to benefit the Norma Pfriem Breast Center. Funds raised through Pink Pledge enable the Center to continue to provide medical excellence and compassionate care to ALL women, regardless of their ability to pay.

Norma Pfriem Breast Center was the first freestanding community breast center in Connecticut to offer one-stop coordination of care, patient navigation and rapid diagnosis. Norma Pfriem Breast Center is one of only 500 centers nationwide accredited by the National Accreditation Program for Breast Centers and is a member of the prestigious National Consortium of Breast Care Centers.

About Susan G. Komen:  Susan Goodman, later Susan Goodman Komen, was born in 1943 in Peoria, Illinois. She was diagnosed with breast cancer at the age of 33. She died of the disease at age 36 in 1980. Komen's younger sister, Nancy Goodman Brinker, who believed that Susan's outcome might have been better if patients knew more about cancer and its treatment, promised her sister that she would do everything she could to end breast cancer.That promise became the Susan G. Komen® organization and the beginning of a global movement. What was started with $200 and a shoebox full of potential donor names has now grown into the world’s largest nonprofit source of funding for the fight against breast cancer. Susan G. Komen is the only organization that addresses breast cancer on multiple fronts such as research, community health, global outreach and public policy initiatives in order to make the biggest impact against this disease.

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Submitted by Darien, CT

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