SHU Campaigns for Anti-Binge Drinking

Fairfield, Conn. – Sacred Heart University's new anti-binge drinking campaign LessThanUThink (LTUT) kicked off Thursday, Feb. 6 at the annual Pack the Pitt event when SHU students swarmed the LTUT table for free souvenirs, such as stress balls, sunglasses, bags and posters.

"The event was a success, and it was crazy how busy our table was," Caroline Bertram, a junior at SHU and member of the LTUT student team, said. "We were slammed the entire game."

The LTUT campaign raises awareness of the negative social consequences of binge drinking. Its objective is to encourage students to make responsible decisions concerning alcohol consumption. The humorous messaging of LTUT is specifically designed for students by students, and the campaign has been received extremely well at colleges across the country and in Argentina.

Word about LTUT traveled quickly across the SHU campus before the Pack the Pitt event with the help of posters and social media, so most students were already aware of the campaign. The posters and stress balls were a big hit, and the team ran out of sunglasses before the game even started.

SHU President John J. Petillo and Athletic Director Bobby Valentine, a former MLB player, were both enthusiastic about the campaign at the event last night. Valentine even posed for a photo for the LTUT Instagram account (@LTUThink.)

Those who missed the kickoff at Pack the Pitt still have several opportunities to learn about LTUT and grab some free souvenirs. The next event, "Beach Party," will be on Wednesday, Feb. 12, from 11 a.m. to 3 p.m. outside of Outtakes, and the student team will distribute more LTUT gifts in line with the campaign's focus on humorous messaging.

To learn more about the progression of SHU's campaign, follow LTUT on Twitter (@LTUThink and #LTUTSHU.)
LessThanUThink was created by advertising and public relations students at The University of Alabama to address the national problem of college-age binge drinking for the 2009 National Student Advertising Competition, hosted by The Century Council and the American Advertising Federation (AAF). The campaign continues to expand to college campuses nationally and internationally due to the success of its creative messaging and student-generated material.

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Submitted by Fairfield, CT

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