FAIRFIELD, Conn. — Students at Sacred Heart University continued to tackle the prevention of binge drinking by hosting another LessThanUThink (LTUT) event at the SHU football game this past Saturday, Oct. 25, against Saint Francis University.
LTUT team members handed out sunglasses and koozies inside the front entrance of Campus Field from 12:15 p.m. until the end of the first quarter.
Along with the other LTUT souvenirs, team members handed out stickers to game-day fans with the message, “It takes less than U think to stop the Red Flash.” LTUT messaging aims to spread awareness about the negative consequences of binge drinking in both an entertaining and engaging way.
“The LTUT team and I are really excited about all the participation we’ve had from students so far this year,” said Shauna Santos-Dempsey, a student at SHU. “We hope that with each event, more and more students will know what LTUT is, understand the effects of binge drinking and want to change their lifestyles.”
Students are not the only participants involved in LTUT. Members of the community, such as Senator Chris Murphy, have acknowledged the campaign. Murphy attended the LTUT table at Fresh Check Day on October 2.
“I was so impressed by the LTUT team when I visited their expo on campus a few weeks ago,” Murphy said. “These students are doing their part to make sure their peers make smart and responsible decisions about their health. Sacred Heart should be proud of these enthusiastic and hardworking students, and I hope that their efforts will resonate across colleges in Connecticut.”
Anyone who was unable to attend the football game will still have an opportunity to participate in LTUT. Another event, titled “Boo Bash,” will take place Thursday, October 30 from 3 to 5 p.m. “Boo Bash” will be held on 63’s Patio where people can grab some free souvenirs including glow-in-the-dark cups. During the event, students will be encouraged to take “spooky selfies” and share them on social media to snag limited edition LTUT Halloween themed T-shirts.
LTUT was created by advertising and public relations students at The University of Alabama to address the national problem of college-age binge drinking for the 2009 National Student Advertising Competition, hosted by The Foundation for Advancing Alcohol and Responsibility (FAAR) and the American Advertising Federation (AAF).
To learn more about the progression of SHU’s campaign, follow LTUT on Twitter and Instagram (@LTUThink and #LTUTSHU.)
About Sacred Heart University
Sacred Heart University, the second-largest independent Catholic university in New England, offers more than 50 undergraduate, graduate and doctoral programs on its main campus in Fairfield, Connecticut, and satellites in Connecticut, Luxembourg and Ireland. More than 6,400 students attend the University’s five colleges: Arts & Sciences; Health Professions; University College; the AACSB-accredited John F. (Jack) Welch College of Business; and the NCATE-accredited Isabelle Farrington College of Education. The Princeton Review includes SHU in its guides Best 379 Colleges – 2015 Edition, “Best in the Northeast” and Best 295 Business Schools – 2014 Edition. U.S.News & World Report ranks SHU among the best master’s universities in the North in its annual “America’s Best Colleges” publication. Sacred Heart was also mentioned in Money magazine’s ranking of Fairfield as the 64thbest town to live. As one of just 23 institutions nationally, SHU is a member of the Association of American Colleges & Universities’ (AAC&U) Core Commitments Leadership Consortium, in recognition of its core, “The Human Journey.” SHU fields 31 division I athletic teams and has an award-winning program of community service. www.sacredheart.edu
For additional Sacred Heart University news, please visit http://www.sacredheart.edu/aboutshu/news/.