Pose is a must-have for all fashion gurus looking to buy, sell, inspire, and be inspired. The site incorporates the best features of Instagram and Pinterest. The site describes itself as a way to celebrate and shop unique style. With a website and mobile apps for both iOS and Android, users can take Pose with them while shopping.
The difference? Pose is used by a wider range of fashion icons, including bloggers, models, musicians, and brands. It allows users to tag what they're wearing, how they're wearing it, and what they want to wear. Stylist, editor, and designer Rachel Zoe invested in the company in spring 2012, sparking a wave of renowned fashion icons to also join the site.
How do I use Pose?
Create an account on Pose by either syncing with Facebook or using your email account. Once you have an account, you can:
* Buy: Shop in the Pose community
* Sell: Upload your own clothes
* Follow: Keep up with your favorite blogger's latest trends
* Inspire: Upload your look and inspire others
What makes Pose different?
According to a Tech Crunch article, users make a majority of the commission that Pose collects on each of their purchases. This is designed so that users want to continue using the app.
Although many brands are now using Instagram to display their latest styles, Pose is great because it gives users a direct link to purchase items. This makes for a more user-friendly experience, and shortens the time consumers spend meandering around a website trying to find the item they want. On sites like Forever 21, a store that carries thousands of items, this can become incredibly frustrating.
The following mix of both low and high-end brands are on Pose: Forever 21, Saks, Rent the Runway, Ann Taylor, Steve Madden, Nine West, VS Pink.
Popular style bloggers such as Leandra Medine of Man Repeller, Ana Delgado of Anna's Mirror, and Katelyn Tanita of With Love From Kat all use Pose to inspire and be inspired. Model Coco Rocha also uses the site, and has over 1 million followers on her Pose page.
User-friendly site Pose is the future of fashion. Though Pinterest is a great resource for a wide range of interests, one of which is fashion, Pose is the resource for those who want to focus on just fashion.
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