Ring’s End, Inc. today announced that it will join the campaign for breast cancer awareness by adding pink ribbon hats to its best-selling line of co-branded fall apparel. Pink ribbons, and the color pink in general, are international symbols of breast cancer awareness. “You wouldn’t expect to see pink hats for sale in a lumberyard, but we all know someone who has been touched by the disease. We wanted to do our part to help the cause,” said David Campbell, President and CEO of Ring’s End, Inc., an independent lumber and building materials retailer with stores throughout Connecticut and Westchester County, NY.
In addition to the pink ribbon, the hats bear the trademark “RE” logo as well as the Marvin Windows and Doors logo. Marvin, a longtime Ring’s End partner is co-sponsoring the campaign. The hats will be available on October 1st for $15 at Ring’s End stores in Darien, Bethel, Branford, Fairfield, Lewisboro, New Milford, Niantic and Wilton. All proceeds will be donated to Pink Pledge to benefit the Norma Pfriem Breast Center and Susan G. Komen.