The American Marketing Association of Fairfield County, the premier organization for marketers in the area, announced their November event, “Website Relaunch Reception,” in conjunction with World Wrestling Entertainment, Inc.
“With the latest innovations in technology and new user preferences, it’s imperative that marketers adapt to the changes whether they’re a Fortune 500 company or a small business,” according to Carlene Armetta, AMA Fairfield County president and market leader at the Marketing Strategist Group in Stamford. “We are excited to partner with the WWE to learn their strategy for a complete overhaul of wwe.com, how it was executed and what they learned. It will certainly be a can’t-miss event,” she said.
Attendees will learn how:
- editorial content, creative content and guiding principles help a website get results.
- content management tools and enhancements can be implemented.
- to incorporate user research and usability in website design.
- to tackle global / localization of a website.
- Craig Tello, Vice President, Digital Content
- Tom Herrera, Director of Editorial Production
- Josh Karp, Director of Digital Product Development
- Rob Levin, Director, Acquisition Marketing
Date: Thursday, November 17th
Time: 6pm-8:30pm
Location: Workpoint, 290 Harbor Drive in Stamford
Price:
- AMA & MENG member: $20
- Non-member: $35
- Student: $5