That is the contention of top communication consultant and locally based businesswoman, Ruth Sherman, whose clients include 5 Oscar winners and one who won the Pulitzer Price.
The author of two books, including “Speakrets®: The 30 Best, Most Effective, Most Overlooked Marketing & Personal Branding Essentials” (Norseman Press 2015), Sherman is clear about the enormous power of confident and skillful communication. “No matter how long you’ve been in business, how much you love what you do, how experienced you are, if you cannot master these skills, you will continue to struggle, continue to be underpaid and, and continue to labor to attract recognition. The ability to deliver a confident, engaging presentation is the single, critical skill that eliminates those obstacles more quickly than anything else.”
On March 23, at the Hästens Showroom, Sherman will speak on “Command Any Room: The Power & Purpose to Sell Yourself & Your Ideas.” hosted by Christine Finch Oleynick, Chapter Director of What Women Want, a leading Fairfield county networking group and Lori DeRocco of the Hästens Showroom. One of the issues she continues to see in the course of her 25 years in the business, is a reluctance to view presentation and communication in the context of increasing the bottom line. “People have a difficult time drawing a direct line to how the way they come across affects their income. In my work, where clients must often raise significant capital or increase revenues by millions, I show them exactly how these skills accelerate their ability to make money.”
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