In support of National Breastfeeding Awareness Month in August, and to empower moms to show the world it's their right to breastfeed baby whenever and wherever they need to, TheBump.com, a modern women's pregnancy and parenting website, announces the third-annual Boob-olution event.
More than 3,000 moms on TheBump.com have already promised to join the Boob-olution, exclusively sponsored by The Boppy Company, by breastfeeding outside the privacy of their own homes on August 1, 2014, the official Boob-olution Day—and the number continues to grow. Moms are posting their pride on Facebook, Twitter and Instagram with the hashtag #boobolution and are also encouraging fellow moms to join the cause.
"Breastfeeding shouldn't be a scary, nerve-racking thing for moms to do in public," said Carley Roney, cofounder of TheBump.com. "The fact that 46 states, the District of Columbia and the US Virgin Islands have had to make laws specifically allowing moms to breastfeed in public shows we've got a lot of work to do. Our hope with this campaign is to help put an end to the shaming so many moms have experienced in stores, restaurants and airplanes when asked to stop feeding their child, cover up and/or leave. We want each breastfeeding mom across the country to feel overwhelming support and empowerment to nurse her baby wherever she chooses."