The Putnam County Business Council (PCBC) announced today that, as a member of the American Express® Neighborhood Champion Program, it will kickoff a pre-holiday retail promotion as part of Small Business Saturday, which takes place on Nov. 28 and all holiday season long. Created by American Express in 2010, Small Business Saturday celebrates the impact small businesses have on communities across the country.
PCBC Chairwoman Jennifer Maher, along with PCBC board members, Economic Development Task Force and County Executive MaryEllen Odell, will visit retailers across the county. Starting a week in advance of Small Business Saturday, the tour will include videotaped interviews with shop owners and patrons, which will be used as a promotional campaign to keep the community thinking and shopping locally throughout the winter season.
“We have been doing our Small Business Saturday tours for the past seven years now,” says Maher. “This year, we want to bolster this great event by putting our visits to greater use. Capturing and showcasing the unique local treasures that shoppers can find right here in Putnam will drive momentum and retail foot traffic past the holidays.”
“With folks staying home or at least close to home for the holidays, there may be a silver lining for local retailers this year,” says County Executive Odell. “Before you press the Amazon Buy button, consider helping your business neighbors first. The more we spend at home, the quicker our economy will recover.”
In order to drive shoppers to Shop Small® beyond the holidays and into the winter season, the PCBC and its sponsors are investing in local advertising and digital marketing to spotlight Putnam small businesses and promote the impact they have on the community.
About Small Business Saturday
November 28, 2020, marks the 11th Annual Small Business Saturday, a celebration of small businesses and the positive impact they have on communities across the country. American Express, having created Small Business Saturday in 2010, proudly works with organizations and independent businesses to provide solutions that support communities and uplift local economies. Learn more and connect with us on ShopSmall.com, Instagram.com/ShopSmall, and Facebook.com/SmallBusinessSaturday