BCSD New Logo and Initiatives

The following is a letter from The Brewster Superintendent of Schools, Valerie Hennings-Piedmonte, to parents regarding the new initiatives and logo for the district.


July 14, 2017

Dear Brewster Parents and Community,

As you know, in the 2015-16 school year a committee of nineteen members consisting of educators,

administrators and parents worked to develop a Strategic Coherence Plan (SCP). It outlines the

academic and social emotional skills that students will need to succeed in life, work and future learning.

This SCP was adopted by the Board of Education in March 2016. This committee of nineteen grew into

a larger committee to include other educators in the District and two high school students. In addition,

another group of educators who serve in the role of Liaisons also met to help define the eight academic

and social emotional skills, which include critical thinking, problem solving, communication,

collaboration, perseverance, resilience, adaptability/flexibility and civic and ethical responsibility.

Throughout this year, these two committees worked to define and streamline these skills. After meeting

once per month this school year, we decided that the eight skills would be combined into five skills

which are critical thinking, communication/collaboration, perseverance, adaptability and civic

responsibility. These definitions were shared with all of our educators so that we can start the new

school year planning on how to integrate these skills into the curriculum, instruction, assessment, the

learning environment and professional learning.

In addition to defining the skills, we thought about how else we should promote or establish our brand

and vision of student learning described in the SCP. This led to conversations about what images exist

in the District to convey our expectations that all students will acquire and utilize these important

skills needed to succeed in life, work and future learning. After considering a number of possible

logos, the SCP team of educators, parents, Board of Education members and two high school students

submitted a logo and slogan to the Board of Education for consideration. The Board of Education will

discuss the slogan and logo at the August 22 Board of Education Meeting.

Our intention is that the logo and slogan represent the 21st century vision described in our SCP. We

believe that the logo and slogan are representations of our beliefs about how we should prepare

children to succeed in the 21st century. So, what happens to the Brewster Bear? Nothing. The

Brewster Bear is an important part of our traditions and history. However, alone it doesn’t convey the

academic and social emotional skills needed for the 21st century. The proposed slogan “Success for a

Changing World” and logo is intended to convey our District’s dedication to preparing all children

for a future filled with happiness, hope and possibilities.

Once adopted, the new SCP logo and slogan will eventually appear on our calendar, webpage,

letterhead and other publications along with the Brewster Bear mascot.

I want to thank all of the educators, administrators, parents, student representatives and the Board of

Education for moving the district forward to fully implement our Strategic Coherence Plan and

promoting a hopeful image of the future.

Again, the Board of Education will be discussing the slogan and logo at the August 22 Board of

Education Meeting.

Warm regards,

Valerie Henning-Piedmonte, Ed.D.

Superintendent of Schools

B
Submitted by Brewster, NY

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