Local Business Champion: NBALAB
Meet Billi Kid founder of NBALAB
Why did you start your business?
We launched NBALAB to drive product innovation and expansion for the NBA’s Global Licensing Group. As an experimental platform, NBALAB collaborates with visionary companies and individuals making waves in their respective industries, exploring new consumer goods and product categories. Successful partners gain the opportunity for further product development and potential long-term licensing within the league.
What is your company's mission?
We support small and minority-owned brands in their pursuit of NBA and NBPA IP licensing rights—opportunities that are typically reserved for larger companies with the resources to meet legal and financial requirements. Our mission is to help emerging brands navigate this process and grow within the NBA ecosystem.
How do you support fellow local businesses?
A great example of our innovative approach is BLACC BOTTLE, a local brand based in Bridgeport, which we’ve helped explore licensing opportunities in ways that challenge industry norms.
We are constantly evolving, drawing inspiration from both emerging and seasoned entrepreneurs who challenge us to rethink and refine our approach. Their creativity, resilience, and fresh perspectives fuel our innovation, ensuring that we stay ahead of the curve in an ever-changing marketplace.
Visit the company website https://nbalab.com/ and follow along on social media @nbalab
Questions? Email bk@nbalab.com
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