HEADLINES

JP Promotional Is Small Biz That Can Do “Big” Things

Shari Pulver, President, JP Promotional Products
Robert Rosenthal, Chairman, JP Promotional Products

What do small companies, like JP Promotional Products, do when they have the capacity to service bigger clients, but not the marketing budget to spend to reach those companies directly?  They use resources like Supplier Connection and Ariba to provide additional avenues for business.

Supplier Connection is an innovative way to grow small businesses and create jobs in the United States. Powered by IBM, it is a free, cloud-based business-to-business community.  It enables collaboration between small businesses and the supply chains of Fortune 500 corporations, mid-market firms, and other enterprises.

Ariba combines industry-leading cloud-based applications with the world's largest Internet-based trading community to help companies discover and collaborate with a global network of partners. Using the Ariba® Network, businesses of all sizes can connect to their trading partners anywhere, at any time from any application or device to buy, sell and manage their cash more efficiently and effectively than ever before.

JP Promotional Products, a Westchester based company that provides and distributes imprinted promotional products throughout the United States, is a small company that can do very “big things”.  JP Promotional Products can service all types and size clients, but couldn’t necessarily afford to market to these companies directly until recently.  JP Promotional Products has found a creative way to grow their business and reach their top clients. By utilizing a buying group like Supplier Connection and a business commerce network like Ariba, it helps get JP Promotional in front of larger customers in a cost efficient manner, and enables them to reach this bigger audience.

Owned and operated by Robert Rosenthal and his daughter Shari Pulver, JP Promotional was started in 2003 and brings almost 50 years of combined industry experience and success. They have an impressive list of clients, from local businesses to firms like Fox Sports, Acorda Pharmaceutical and even NASA, and can now add Lockheed Martin to the list as a result of Supplier Connection.

JP Promotional handles big orders with ease and has the capabilities to service major corporations. “We apply the operating theories of large companies to our small business,” says owner Robert Rosenthal, “At least twice in our history, we had to overcome challenges to land major orders which would help us grow.” And with the use of buying networks to expand their client reach, continued growth is inevitable.

These buying networks allow JP Promotional the opportunities to bid on substantial orders that previously would not have been available to them. This is a clever and highly effective way to win new leads and grow as a business, one which will remain a critical part of their marketing process for sure. If other small businesses were to follow, this is a definite blueprint to succeed in expanding business. JP Promotional Products is a small business taking the promotional world by storm, and in turn, helping more businesses to grow.

JP Promotional Products is a leading distributor of imprinted promotional products. The company prides itself on having a wide variety of the best products at great prices, while providing outstanding customer service. From pens and mugs to custom items made from scratch, JP Promotional Products, Inc. will do whatever it takes to help company’s get products they need. For more information, visit: www.jppromoproducts.com.

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