Why Small Businesses Matter
Shop small, do big things for your community
Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!
You're IT Hybrid Media!
Four questions with Sarah I. Bamford, founder of Hybrid Media.
Why did you start your business?
I started Hybrid Media in 2011 to be able to effectively and efficiently help local businesses and non-profits with their internal and external communications. I noticed there was a need for a mix of public relations and marketing among retail stores, restaurants, and hyper-local organizations. I originally started working in Westport, Connecticut with an interior designer and later developed a client base in Fairfield and Westchester County through word of mouth.
What is your best-selling product/service?
I would say most of my clients are interested in help getting editorial placements and creating content for social media marketing. I really enjoy doing both because I'm connecting my client directly with their target audience and we can see results from our work. I also work on a lot of creative collaborations between businesses and non-profit organizations as the hyper-local audience in Fairfield and Westchester County are really engaged in their community. It's a win, win, win and extremely rewarding to make that type of an impact through these collaborations.
How many local businesses do you use to support your business (products and services) and can you name them?
I work with local web and graphic designers like Albian Gagica and Paola Benedetto, photographers like Bob Capazzo, and a lot of local influencers and media outlets. I also shop and dine local and support organizations and businesses that are doing great things in the community by helping share their news with my media contacts and through social channels.
Some of the local media outlets that support my clients are Cos Cob HamletHub, Greenwich Free Press, Greenwich Sentinel, Greenwich Time, Greenwich Lifestyle, Moffly Media, Serendipity, Today Media/Westchester Magazine, Westfair Communications/WAG, News 12 Connecticut and Westchester, WGCH Radio, GreenwichMoms.com, and the Sotheby's Team who power the I Love Greenwich blog. My go-to restaurants for dining with clients and colleagues are Bistro V, Hinoki, Lugano, Beach House, Townhouse, Tony's at the J House, and the new Wheel at the Village in Stamford.
I personally like to support the Greenwich Chamber of Commerce because it keeps me connected and Food Rescue US - Fairfield County because it is a great way to take a break during the busy workday and recharge while supporting the community.
Have you "reimagined" your small business?
I am always looking to grow so I really enjoy collaborating with others in my area of work. I think the best way to do that is to find out how to help other professionals, join networking groups, travel, and cultivate new fresh ideas. I am continuously learning more about social media tools as they evolve and advance so digital has become a greater focus.
Sarah would like to nominate Laura Sabia at Club Sweat in Greenwich to be featured next!
HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!