Bella Morrell, a Lasell University student from Danbury shared an event marketing proposal with Red Sox Foundation executives at Fenway Park. Morrell presented "Fast Forward: Girls Umpire Program," a marketing and event plan aimed at providing more umpiring opportunities to women.
Morrell and fellow students in Young-Tae Kim's sport marketing course embarked on the semester-long project with two aims: create a new program for the Red Sox Foundation that will raise funds and have a positive impact on local Boston communities, and generate a marketing plan to go along with it. At several points throughout the semester, Foundation Director of Programs Brad Schoonmaker supported the class with feedback on their plans. Schoonmaker and Kim have collaborated on this Connected Learning project since 2019, with the goal of expanding project-based learning (PBL) opportunities for students to better understand marketing through real-world, professional assignments.
At Fenway, the groups received notes from Schoonmaker and his team - an exercise that Kim placed heavy importance on.
"This is all about how you take the feedback and accept the coaching," he said. The Foundation team provided suggestions for the students' marketing plans and event ideas, as well as input on their presentation delivery.
"The work that you put in was really excellent, and that is so appreciated," said Schoonmaker to the students. "I feel really strongly about experiential learning and I hope that you got more out of this semester by [working with us on] a real-life experience."