Editor's note: here on HamletHub, we are excited to introduce you to the team at Effectv! Over the next few months, we will spotlight local Effectv employees and learn about what they love about their community, their job, and working with local small businesses. We begin this series with an overview of Effectv. What is this audience delivery company all about?
Meet Effectv!
Audiences now interact with media in more ways and on more devices than ever. But as media consumption becomes increasingly dispersed, TV is growing its data‑informed capabilities and opening new possibilities for advertisers. For viewers, TV offers multiscreen, on-demand, and high-quality programming. For you, TV advertising can now combine the targeting and measurement capabilities of digital with the reach and impact of TV. And it’s more affordable than you think.
At Effectv, the advertising sales division of Comcast Cable, we use data insights and the power of TV to bring brands and audiences together. We deliver traditional television and premium digital video advertising, seamlessly pulling together a fragmented media landscape. This helps advertisers reach audiences through the highest-quality inventory of programming across live, on demand, and streaming TV across more than 60 markets nationwide.
For advertisers like you, this means more precision and effectiveness, with reduced ad waste. Plus, with advanced analytics, you can actually see that your advertising is having an impact on your business results.
And we support clients at every stage of the campaign process. Through the steps of audience research, creative production, results, and optimization, brands can be confident their campaigns are calibrated to achieve the greatest impact.
Whether you’re a small business or a non-profit, your goals are the same as ours. Helping move your business forward is what we’re all about. Work with Effectv to reach and engage your potential customers every step of the way, making meaningful connections through the entire consumer sales funnel.