Connecticut’s apple crop is expected to be very strong this season, and customers for the first time can find information on orchards across the state through a new digital mobile phone app available for free from the CT Apple Marketing Board (CAMB.)
Although many growers had to irrigate during the recent dry weather, the crop is bountiful and orchards are in full swing, said Brian Kelliher, chairman of the apple marketing board.
“The dry conditions actually serve to create an intense flavor in the apples,” said Kelliher, owner of Easy Pickin’s Orchard in Enfield. “Growers have been able to irrigate enough to ensure an excellent crop, so everyone will be able to find their favorite varieties at their local orchard.”
Finding orchards and details about them can be done through the mobile app - created with the help of a grant from the USDA and the state agriculture department – that is available for free download on the CAMB website: ctapples.org.
The app features an interactive map that links smartphone users directly to the website of individual orchards for information including directions, hours of operation and what apple varieties are available.
The app also includes a customer-loyalty program that offers a discount for participants that make four visits to any Connecticut orchard, and a “children’s passport” filled with fun and educational activities.
CAMB’s social media presence also includes Facebook, Twitter, Pinterest and Instagram.
Agriculture Commissioner Steven K. Reviczky said apples are one of the state’s largest and important agricultural crops, with an average yearly harvest of about a half-million bushels worth $12 million.
“It’s exciting to see the success that the CAMB is having in using social media to promote the state’s orchards,” Reviczky said. “This is a great way for customers to learn about our