Why Small Businesses Matter
Shop small, do big things for your community
Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!
You're IT Waters Edge at Giovanni's!
Four questions with JoAnn Latorraca, founder of Waters Edge at Giovanni's.
Why did you start your business?
I was not satisfied working in an office. I liked the excitement and the relationships I was able to build with our clients. I found joy in helping people's dreams come true.
The Waters Edge at Giovanni’s began more than 25 years ago as one of Stamford and Darien’s premiere Steakhouses. Since then, we’ve grown our business to include not just our restaurant but also an award-winning event space. We offer our guests a timeless experience in a genuine, warm atmosphere perfect for special occasions, corporate events, or even a family night out.
What is your bestselling product/service?
Our staff and service is by far our best-selling feature. They are the backbone of our event spaces and our restaurant.
How many local businesses do you use to support your business (products and services) and can you name them?
Literally 100’s of vendors from lighting to local seafood, from bands to event planners, florists, limo drivers, bakeries and the list goes on we love to work locally.
Have you "reimagined" your small business?
During the pandemic, we were quick to realize that we had to figure out outdoor space. We are fortunate that we have spectacular views of the water. We created a butcher meat to-go option for those that wanted to BBQ at home as well as family “boxes” to go whether for the holidays or just for dinner with the immediate family members. We are grateful to those that have stood by us in these unprecedented times. As we said from the beginning, we are all in this together.
HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!