Why Small Businesses Matter: Darien Toy Box

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Why Small Businesses Matter

Shop small, do big things for your community

Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!

You're IT Darien Toy Box!

Three questions with Bill Jensen, owner of Darien Toy Box.

Why did you start your business?

Darien Toy Box opened May 12th, 2008. As a kid my favorite toys were LEGO, cars and toy soldiers. So when I retired from corporate life I opened the toy store. 

Best selling product or service?

Our top sellers include very well regarded European brands like LEGO and Haba. We carry a number of exclusive lines and even in today’s digital lifestyle, we are very competitive. Our testers, from babies to adults, want quality toys and puzzles and we read every children’s book we offer. Last year, Darien Toy Box has been named an authorized LEGO Gold store (there are less than 37 LEGO Gold stores in the whole USA!) and we are proud to be one of them.

Tell me about how you support the community

Darien Toy Box is locally owned, we live in town and we are part of the community, supporting our schools, activities, library and other businesses.  We are about customer service, we want kids and parents to feel good when they visit us. Our store is more than just bricks and painted walls, we are about people and everyday social interactions.

This year will be our 10th Holiday Magic, a Christmas event for kids at Grove Street Plaza, a very special event for all to enjoy.

Shop local it’s fun!

Darien Toy Box is located at 1064 Boston Post Road in Darien. Visit them online here or call 203-202-2992.


HamletHub thanks Fairfield County Bank for making this series possible! 

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Submitted by Darien, CT

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