Why Small Businesses Matter in Darien: LUVLI boutique with a philanthropic mission

Why Small Businesses Matter

Shop small, do big things for your community

Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!

You're IT LUVLI!

Three questions with Ann Laczko, owner of LUVLI.

Why did you start your business?

My two daughters and I imagined the LUVLI brand and online-only boutique as an outlet for our creativity, big hearts, and love of shopping in 2021. We found a need for affordable, fun, fashion in our community that is sustainable through pandemics and financial hardships. LUVLI [luhv-lee] means having a beauty appealing to the heart and the eye as well as the mind. Our mission is for you to feel LUVLI, look LUVLI, and Live LUVLI. Our products are made and selected with love, care and comfort in mind.

We choose stylish and well-fitting products so you look your best. Living and promoting a LUVLI lifestyle means spreading kindness, appreciation, and love. We partner with companies that tug at our hearts and we hope to contribute to our community and eventually the world!

What is your best-selling product/service?

Our beautiful sweaters have been a ‘hot’ seller during this cold winter as many of our customers are from Darien, CT! Many of our sweaters feature hearts or unique styles that aren’t found in chain stores and have a lower price point than many traditional brick-and-mortar boutiques. We select each item according to quality, comfort & style and we offer free shipping and returns to allow for your peace of mind.

How many local businesses do you use to support your business (products and services) and can you name them?

Our first large partnership has been with the Choose Love Movement™ which honors six-year-old Sandy Hook victim, Jesse Lewis, by spreading his message of Nurturing Healing Love. Their purpose is to inspire a Choose Love lifestyle by promoting hope, healing, and connection through their Character Social-Emotional Development programming.

This aligns perfectly with our mission at LUVLI as well. 15% of your purchase amount goes directly to the Choose Love Movement™ by purchasing through this link.

We intend to support other local and worldwide causes that we find meaningful and align with our mission as we grow and develop our community relations.

Ann would like to nominate the Color Lounge Hair Salon in Noroton Heights to be featured next!

LUVLI is located at 264 B Heights Road, #2327 in Darien. Visit LUVLI online here, and make sure to check out their Facebook and Instagram pages as well!

HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!


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