CT BBB: Navigating Black Friday Sales

CROMWELL, Conn. — For those cooking up an in person shopping strategy for Black Friday as they baste the turkey today, Better Business Bureau offers these tips to make the single busiest shopping day of the year productive (and maybe even enjoyable): 

  • Read the fine print. Some retailers may offer an additional percentage off the purchase but could exclude certain deals or items such as “doorbusters.” Watch for companies boasting a high percentage off; the item may be “75% off,” but the original price could be inflated. 
  • Sign up for email alerts. Many stores release their best Black Friday deals and exclusive coupons to people who have subscribed to their emails. Sign up before the holiday season, then unsubscribe afterward if needed. 
  • Do your research. Read product reviews on extremely discounted items. It could be a cheaper model or brand advertised and not what was expected. 
  • Know the return policy and warranty information. Gift receipts are an easy way for recipients to return or exchange a gift if it’s not just right, but make sure the item can be returned before purchasing.
  • Look for the BBB Seal. It's the Sign of a Better Business. Research ahead of time by checking BBB.org's business profiles of the stores and reading what other customers have experienced.

Report bad ads to BBB AdTruth.

Submitted by Fairfield, CT

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