Why Small Businesses Matter
Shop small, do big things for your community
Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!
Meet Kasey Kellerman, founder of skinbykasey.
Why did you start your business?
Starting a skincare business allowed me to merge my passion for beauty with the desire to help others achieve healthier skin. After experiencing firsthand the transformative power of high-quality skincare products, I felt compelled to create a brand that prioritizes natural ingredients and effective formulations. My goal is to empower individuals to feel confident in their skin.
What is your best-selling product/service?
Hydrafacials
Have you reimagined your small business?
- Revamping Products or Services: Updating my offerings to include new, in-demand products/services or improving existing ones.
- Enhancing Customer Experience: Implementing new ways to engage with and provide value to my customers, such as through improved customer service, loyalty programs, or personalized experiences.
- Adopting New Technologies: Integrating the latest technologies to streamline operations, improve efficiency, and enhance the customer experience.
- Updating Branding and Marketing: Refreshing my brand identity, including your logo, website, and marketing strategies, to better resonate with my target audience.
Questions? Email skinbykaseyk@gmail.com
HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!