CT BBB Alert: Special Occasion Dress Shopping

CROMWELL, Conn. — Buying a wedding gown or prom dress can come with unexpected expenses, delayed orders, surprise policies, and unwanted stress before a big event. Add to that, an uncertain economy. This week, one of the nation's largest bridal retailers, David's Bridalannounced a second filing for Chapter 11 Bankruptcy. The Pennsylvania-based company stated that it intends to keep its stores open and operating normally. No matter where you shop, BBB has advice to make sure your trip goes smoothly, whether in-person or online.
  • Don't pay 100% upfront when buying a wedding dress: Most salons ask for a deposit of about 50% of the dress price for expensive gowns. You should not be pressured into paying the entire cost of a wedding dress upfront. 
  • Promptly pick up your dress after your alterations are finished. You can't control what happens at the store - it might even go out of business - so the safest place for your dress is at your home.
  • Check the cancellation policy: Always check a store's policy for your specific order. Each contract is different, and custom orders may have a strict cancellation policy.
  • Be clear about your schedule: Brides have complained to BBB that their dresses arrived too late for alterations. Be very clear about schedules and leave extra time to resolve any issues.
  • Check BBB: Research dress shops on BBB.org before making a purchase.
  • Beware of counterfeit gowns online: Authorized retailers are the only stores allowed to sell designer gowns. Anyone else claiming to carry them is likely selling counterfeits. Many dress designers do not sell their gowns online at all.
  • Shopping for a deal? Be realistic: As much as a budget-conscious bride or party-goer may want to find a $5,000 dress for $350, it will probably not happen. Many designers don't allow their dresses to be discounted below a certain margin. An in-person sample sale, not online, maybe a bride's best bet for finding a discounted gown.
  • Understand the return policy of online retailers: Know if there is a way to return your dress (and how much it will cost) if you are not happy with it. A website without contact information is a big red flag when shopping online.
  • Be wary of overseas sellers: Buying wedding dresses or prom dresses from an international seller may seem like a good deal. However, U.S. laws and consumer protections will be difficult, if not impossible, to enforce. 
Those with monetary claims against David's Bridal are advised to obtain a Proof of Claim form by writing to US Bankruptcy Court, District of New Jersey 401 Market Street Camden NJ 08101 for resubmission to that court. The case number should be entered on the form.
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Submitted by Fairfield, CT

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