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SHU First to Offer SAS Joint Certificate Program in Digital Marketing

FAIRFIELD, Conn.—Sacred Heart University is the first institution of higher education to offer the SAS Joint Certificate Program in Digital Marketing. This program will be an option for students earning their master’s degree in digital marketing at the Jack Welch College of Business.

Sacred Heart University developed the certificate program jointly with SAS, a company at the forefront of analytics, business intelligence and data management. Expertise in analytics is in high demand in this age of big data. The SAS Joint Certificate Program in Digital Marketing will appeal to students desiring a more analytical marketing orientation. 

SAS has partnered with numerous institutions that offer the SAS Joint Certificate Program—in data science, data analytics and other areas as part of its global academic program. Yet, this partnership with Sacred Heart University marks the first time the SAS Joint Certificate Program will be offered in digital marketing.

The program will encourage students to work with real marketing problems and data. To receive the certificate, students will complete courses in big data marketing, analysis of consumer decisions and applied topics, and they will submit a capstone project that uses SAS products and real data.

“In our master’s program, we’re combining advanced topics such as artificial intelligence marketing and big data marketing with cutting-edge tools, such as the ones offered by SAS,” said Jose Mendoza, director for the master of science in digital marketing program. “The SAS Joint Certificate in Digital Marketing reinforces the quality and relevance of our master’s program in digital marketing.”

Digital marketing remains an essential skill-set for those wanting to become professional marketers. Marketing managers enjoy much-higher-than-average pay, with a median salary of $129,380 per year, according to the Bureau of Labor Statistics’ Occupational Outlook Handbook. Analytics can clarify and amplify digital marketing efforts, helping marketers properly interpret consumer behavior and other data.

For more information on the SAS Joint Certificate Program in Digital Marketing, visit https://www.sacredheart.edu/academics/jackwelchcollegeofbusiness/graduateprogramscertificates/msindigitalmarketing/sasjointcertificateindigitalmarketing/

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About Sacred Heart University

As the second-largest independent Catholic university in New England, and one of the fastest-growing in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 80 undergraduate, graduate, doctoral and certificate programs on its Fairfield, Conn., campus, which is located about an hour from Manhattan and 2.5 hours from Boston. Sacred Heart also has satellites in Connecticut, Luxembourg and Ireland. More than 8,500 students attend the University’s eight colleges and schools: Arts & Sciences; Communication, Media & the Arts; Computer Science & Engineering; Health Professions; the Isabelle Farrington College of Education; the Jack Welch College of Business; Nursing; and St. Vincent’s College. Sacred Heart is rooted in the rich Catholic intellectual tradition and the liberal arts, yet at the same time develops students to be forward thinkers who enact change—in their own lives and professions and in their communities. A spirit of service, entrepreneurship and social justice is the essence of who we are and can be seen inside and outside the classroom as students learn how to make a difference far beyond Fairfield. The Princeton Review includes SHU in its Best 384 Colleges–2019 Edition, “Best in the Northeast” and Best 267 Business Schools–2018 Edition. It also placed SHU on its lists for “Happiest Students” and “Most Engaged in Community Service,” each of which comprises only 20 U.S. schools. Sacred Heart has a Division I athletics program. www.sacredheart.edu

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