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Why Small Businesses Matter in Fairfield: The Stand Vegan Cafe

Why Small Businesses Matter

Shop small, do big things for your community

Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!

You're IT The Stand Vegan Cafe!

Four questions with Jenna McPartland, founder of The Stand Vegan Cafe.

Why did you start your business?

I started The Stand Vegan Cafe because I wanted to bring soul-filling vegan food to my community. There is a misconception that “vegan” means “rabbit-food,” and I challenge that in everything I do. I consider the cafe a gentle invitation to Veganism because we serve really delicious food, prepared by chefs, and served with a smile. There’s no judgment here - just great food that happens to be made with plants.

Finish this sentence in regard to your business. "I wish I could…"

I wish I could get the word out faster! I’m a great chef, but not no so much a marketer. Our location is great because we have ample parking, we’re right off exit 21, and there are so many other fantastic businesses around us. But, it’s a little hidden, so no one is going to notice us just walking by. I’d love to be able to advertise more.

What is your best selling product/service?

Ooh, that’s a tough one! We really only put items on the menu that we really love, so things tend to sell pretty evenly. But, if I had to pick one item, it’d have to be our Macaroni and Cheese. It really surprises people because it has the richness and cheesy flavor people love, but it’s made entirely with whole plant ingredients. Plus, it’s gluten-free. I love it when people ask me if it’s really vegan. Yes, yes, it is!

How many local businesses do you use to support your business (products and services) and can you name them?

We incorporate as many local businesses as we can, and not just with our food. We put Gilbertie’s micro-greens on all our toasts, use tomatoes, and other vegetables, in season, from Sport Hill Farm and Fort Hill Farm. Our compost goes to a local private farm. We use fresh produce from many of the vendors at the Westport Farmer’s Market, which is just such a treasure. And, we even have a rotating artist’s program that brings in a different local artist every three months for a gallery showing on our walls. Right now we have Westport artist Lisa Michelle Stretton.

The Stand Vegan Cafe is located at 85 Mill Plain Road in Fairfield. Visit The Stand Vegan Cafe online here.

HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!

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