Why Small Businesses Matter in Fairfield: soundRunner

Why Small Businesses Matter

Shop small, do big things for your community

Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!

You're IT Sound Runner!

Three questions with Eileen Gould, manager at soundRUNNER.

Why did you start your business?

soundRUNNER was opened in November 2001 by Julie and Bob Francis.  Although I didn't have the opportunity to meet Julie, her spirit lives on in the vision of our current owner, Colin Peddie of Marathon Sports. Here is a link to our story. Personally, I can speak to the desire to build and grow a community of fitness in my hometown. I have been the store manager since we opened in 2015.

Growing up in Fairfield, my love of running started at Tomlinson Middle School. The running and fitness community is incredibly special and inspiring. At soundRunner, we have the opportunity to work closely with people to help achieve their fitness needs and in turn, are often inspired by others as well. It is our mission to help our customers achieve their goals, whatever that might be.

What is your best-selling product/service?

We ensure that every customer gets the Right Fit, whatever their needs or goals may be. For more on this service - have a look here! 

How many local businesses do you use to support your business (products and services) and can you name them?

We partner with many local businesses, ranging from running groups (i.e. Fit 4 Mom) to gyms, to local health care practitioners to help promote active and healthy lifestyles in our area. As a New England running brand, we carry products in our stores that support the whole region, which include the following:

- UCAN (nutrition, CT)
- Saucony (MA)
- New Balance (MA)
- Darn Tough (socks, Vermont)
- Janji (apparel, MA)

soundRUNNER is located at 1596 Post Road in Fairfield. Visit Sound Runner online here, and make sure to check out their Facebook, Instagram, and Twitter pages as well!

HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!