SHU Introduces Innovation Mgmt for MBA Program

FAIRFIELD, Conn.—Sacred Heart University’s Jack Welch College of Business & Technology (WCBT) is adding an innovation management concentration to its master’s in business administration (MBA) program starting this July.

“This concentration is focused on the application of technology in business rather than teaching technology as a separate function,” said Anthony Macari, clinical assistant professor of management and MBA director at the WCBT. “As our economy continues to go through digital transformation, every aspect of marketing, supply chain, finance and accounting is impacted by the ability to seamlessly transform the customer experience on a daily basis through technology.”

Students enrolled in this course of study will take three innovation-based courses:

  • Technology-based business solutions and innovation will focus on the intersection of information technology and business. Students will develop a basic understanding of modern technologies such as cloud computing, blockchain, and artificial intelligence  with an emphasis on how businesses leverage these technologies to create new customer experiences, improve operational efficiencies and develop new business models. 
  • Applied innovation management focuses on the innovation life cycle and will use case studies from practitioners in the field.
  • Commercializing technical innovations examines the branding, promotional, sales and marketing challenges that firms introducing an innovative technology must recognize and address to avoid presenting something that does not meet commercial expectations. 

The courses will be taught by seasoned professionals with decades of business experience at some of the largest corporations in the world. These instructors are business executives who developed and managed major technological solutions to business problems and will be able to share their insights with students. 

For more information about the MBA program and innovation management concentration, visit SHU’s website.

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About Sacred Heart University

As the second-largest independent Catholic university in New England, and one of the fastest-growing in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 80 undergraduate, graduate, doctoral and certificate programs on its Fairfield, Conn., campus. Sacred Heart also has satellites in Connecticut, Luxembourg and Ireland and offers online programs. More than 9,000 students attend the University’s nine colleges and schools: Arts & Sciences; Communication, Media & the Arts; Social Work; Computer Science & Engineering; Health Professions; the Isabelle Farrington College of Education; the Jack Welch College of Business & Technology; the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing; and St. Vincent’s College. Sacred Heart stands out from other Catholic institutions as it was established and led by laity. The contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts, and at the same time cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 386 Colleges–2021 Edition, “Best in the Northeast” and Best Business Schools–2021 Edition. Sacred Heart is home to the award-winning, NPR-affiliated radio station, WSHU, a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu