Why Small Businesses Matter in Fairfield: Shady Lady

Why Small Businesses Matter

Shop small, do big things for your community

Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!

You're IT, Shady Lady!

Shady Lady hats will make you feel free, fearless and a little bit Shady. And, portion of the profits will go to cleaning up Connecticut beaches.

Three questions with Allyson Mandelbaum, founder of Shady Lady.

Why did you start your business?

As a mom, business owner, and woman on the go, I rarely have the time or energy (let’s be honest) to wash my hair. I was faced with that eternal question, "How can I look cute, but still have dirty hair?"

And that is how Shady Lady was born.

I love wearing hats but I could never find the perfect one. They were either too stiff, too big, had team names, or were adorned with cheesy catchphrases.

After a lot of unsuccessful searching, I came to only one conclusion: If I couldn't find the hat of my dreams, I had to make it. I immediately started sketching, sourcing the softest material I could find and perfecting the measurements to fit a woman’s head- no more sweaty boy caps!

What is your best-selling product/service?

Our best-selling products are our women's trucker hats.

How many local businesses do you use to support your business (products and services) and can you name them?

It's very important that we give back to the Fairfield community. Every year we donate a percentage of our profits to help clean up CT's beaches and oceans.

Allyson would like to nominate Randy Roffe of Logo Concepts to be featured next!

Shady Lady is located at 88 Tuckahoe Lane in Fairfield. Visit Shady Lady online here, and make sure to check out their Facebook and Instagram pages as well!

HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!


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