Authors are taking charge of book promotion according to Dan Poynter of Para Publishing. Book authors tend to be creative people. Traditionally, they relied on publishers to promote their books. But the new reality is that publishers do not promote books, they only produce and distribute.
Once authors understand their responsibility, these creative minds rarely know where to start on book promotion. Help is on the way. Writing a book is a creative act but promoting a book is a business. Para Promotion gently introduces authors to the business side of books.
Dan Poynter’s Para Promotion Program is a series of 52 book promotional opportunities the agoraphobic author can accomplish without leaving home. This weekly program shows the author what to do to reach their audience. Each assignment takes five to 120 minutes to complete. The program not only shows the author how to promote his or her current book, it is a crash course in book promotion that can be applied to future books. And authors who understand how to reach their audience tend to write books their readers want.
The Para Promotion Program is far more valuable and much less expensive than traveling to a conference or seminar. Para Promotion is the brainchild of Book-Publishing Futurist Dan Poynter of Santa Barbara.
Poynter says: “The challenge is that most of us authors are introverts. We prefer not to take part in radio, TV or autograph parties. So, I assembled a team of PR and website design professionals to put together a procedure acceptable to (homebody) book authors.”
Para Promotion is a division of Dan Poynter’s Para Publishing LLC, established in 1969. For details, see: http://ParaPromotion.com
