The Service Industry Advertising Awards (SIAA) announced that PCSB Bank and its agency Hologram Advertising won the Gold Award for its work featuring “The Incredibly Neighborly Commercial Bank” campaign.
SIAA is an annual national competition with 500 marketing/advertising agencies, representing 1,000 institutions participating and more than 1,200 entries this year.
“We are honored to receive this highly prestigious industry recognition,” said Stephen Elser, PCSB Bank first vice president, director of marketing. “It’s been exciting to work with Hologram Advertising on this notably creative campaign, which resonates deeply with our current and prospective customers.”
In addition to the top award for Total Advertising Campaign, other SIAA awards were presented for the PCSB Bank campaign including silver for Magazine Advertising-Single and Television Advertising-Series as well as a bronze for Television Advertising-Single.
According to Joseph D. Roberto, chairman, president & CEO of PCSB Bank, “This advertising campaign truly captures the unique value proposition that our bank offers. We have a tradition of personalized service and understanding of local communities that dates back 150 years. This gives us an ability to provide versatile, customized commercial banking services that help local businesses manage their money and grow their enterprises.”
Founded in 2003, SIAA is the only advertising awards to specifically recognize the advertising achievements and excellence of the service industry. Awards are given to entrants whose programs and materials display exceptional quality, creativity and message effectiveness.