CT Jeweler Helps America “B Grateful” for Mom this Mother’s Day

Last year, Mom-preneurs and jewelry designing sisters Christina Baribault-Ortiz and Raeann Baribault-Schwartz of Baribault Jewelers took America by storm when they launched a new, inspirational jewelry line, called The Power to B at the Academy Awards.  Since then, the collection has given thousands of people across the nation the courage and positivity to B Strong, B Fierce, B Badass, B Limitless  and B Fearless in overcoming any personal, professional, or emotional challenge. Now, due to popular demand and customer feedback, the line has released six new power words- B Grateful, Be Blessed, B Present, B Brave, B Kind and B You- just in time for Mother’s Day.

“We are  absolutely delighted that the line has been embraced by both men and women who have shared their compelling stories of success with us,” says Co-Founder of The Power to B Christina Baribault-Ortiz. “The bracelets serve as a reminder that we are never alone and always connected to the positive energy of other people and the overall universe.”

The six new wearable words of encouragement were determined by surveys, focus groups and customer feedback conducted by the company.  “Once we debuted the line at the Oscars, we received countless emails, direct messages and texts about ideas for other power words that resonated with both our customers and the general public,” adds Raeann Baribault-Schwartz, co-founder of The Power to B.  “We hope to release new power word designs every year to grow the line on a global level.” 

The Power to B was created after both sisters struggled with infertility issues that lasted an arduous six years before being able to conceive and start a family.  What got them through the darkest time of their lives was their love for each other, as well as visual messages of positivity that they would place around their homes. This inspired the third-generation jewelry owners to create stunning bracelets featuring powerful phrases to remind women of all ages that they are not alone.

The bracelet design links cursive power words with a delicate chain held by a lobster claw clasp accented with a black gemstone known for positive energy.  Each phrase is available in a variety of colored cords for $78, silver and yellow gold-plated silver for $88  and 14k white or yellow gold with diamonds starting at $550.

“Affirmations work best when they're used consistently, which is why our jewelry items are simple and striking to be worn every day,” explains Baribault-Ortiz.  “When given as a gift, The Power to B collection provides tangible support for a sister, mother or friend navigating challenges in their life, such as relationships, health issues or career choices.”

Besides being connected to a worldwide network of support, customers of The Power to B collection can feel good that their purchase is helping others in need.  Specifically, the sisters have custom-designed limited-edition bracelets for a variety of local and national charities and donated proceeds to the particular cause. Thus far, a more than $10,000 has been raised for such charities as the UCONN Foundation, Glastonbury Education Foundation, Bristol Police Heroes Fund, HOPE for Fertility Foundation, The Robb School Memorial Fund and the Breast Friends Fund, among others. 

Other timely, trending jewelry gift ideas desired by mothers this year include:

  • Lab diamond earrings
  • Chanel-style pearl hoop earrings
  • Bangle bracelets in vibrant spring colors by designer Jude Frances
  • Gold chains
  • Tennis bracelets and necklaces

Lastly, permanent jewelry is a beautiful way to forever link the special bond that mothers have with their children through a lightweight and waterproof 14k-gold bracelet.  Baribault Jewelers in Glastonbury is one of the first companies to debut the hot trend in the Northeast region.

“Jewelry will always be one of the top gifts ideas that creates happy memories for Mother’s Day, Father’s Day even graduation, wedding and anniversary day,” concludes Baribault-Schwartz.  “What’s more, there’s truly something for every person and every budget. We listen to our customers' needs and are able to help them select that perfect personalized piece.”

The Power to B collection can be purchased online at www.ThePowertoB.com.  The six new power word designs are exclusively available in-store at Baribault Jewelers at 81 Rankin Road in Glastonbury, Conn. and will be launching online this summer. 

About The Power to B

Created by sisters and designers Christina Baribault Ortiz and Raeann Baribault Schwartz in 2019, The Power to B fine jewelry collection aims to bring people together in joyful empowerment. The stunning 14k gold- or gold-plated phrase bracelets, necklaces and rings remind women to B Strong, B Fierce, B Badass, B Limitless, B Fearless, B Grateful, Be Blessed, B Present, B Brave, B Kind and B You.  Learn more at thepowertob.com.


The newly expanded The Power to B jewelry line includes six additional power word bracelets set to a variety of colored cords, gold or silver chains. Retailing at an affordable $78 the bracelets are an in-demand Mother’s Day gift across the nation and available at www.thepowertobe.com.

Submitted by Hartford, CT

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