On Saturday, January 11, 2025, downtown New Haven will come alive with the energy of Girl Scouts gathering for the “Girl Scout Round Up: Cookie Rally & Entrepreneur Fair.” Hosted by Girl Scouts of Connecticut (GSOFCT) at the Omni New Haven Hotel, this annual event runs from 10 a.m. to 2 p.m. and serves as the official kick-off to the highly anticipated Girl Scout Cookie season.
The event, now in its second year, is expected to welcome more than 300 attendees and offers workshops on money management, leadership, entrepreneurship, customer care, cybersecurity, and presentation skills.
“The Girl Scout Round Up: Cookie Rally and Entrepreneur Fair is one of our most popular events because it equips Girl Scouts with hands-on techniques to enhance their cookie businesses,” said Elicia Pegues Spearman, CEO of Girl Scouts of Connecticut. “Everyone leaves the event informed, excited, and empowered to make this Cookie Sales Season their most successful yet!”
Attendees can participate in six Badge Activity Stations to work on Entrepreneurship and Financial Literacy badges, visit over 30 company vendors—including M&T Bank, Junior Achievement, and the UConn Extension Financial Literacy Education Program—and explore the Girl Scout Activity Zone featuring indoor archery, hula hoop games, and SWAPS (small tokens of friendship exchanged among Girl Scouts).
“Beyond business skills, this event highlights life-balancing activities that reinforce the four primary pillars of Girl Scouts: STEAM, Entrepreneurship, Life Skills, and the Outdoors,” added Spearman. “Our goal is for attendees to leave with a deeper appreciation for the amazing year-round programs Girl Scouts offers.”
Girl Scout Cookie season officially begins on January 24, 2025, with order-taking, followed by statewide booth sales starting March 22, 2025.
Photo: The 2nd Annual Girl Scout Round Up: Cookie Rally and Entrepreneur Fair will be held at the Omni New Haven Hotel at 155 Temple Street, offering workshops on leadership, entrepreneurship, and financial literacy to hundreds of attendees.
Credit: Girl Scouts of Connecticut