March Forth on March 4th!

Would you knowingly expose yourself and your family to toxins? Would you take any chances? Most people would agree that they are not willing to risk the health and safety of those they love most. “Knowingly” is the key here. Phoebe Finch Schreiner is making it her mission to educate people about the many harmful ingredients that cast a long shadow over the health and beauty industry. As an Independent Consultant for Beautycounter, a California-based company, Schreiner is passionate about putting safe products in the hands of family, friends and clients. To that end, she has organized a March Forth on 3/4  event at the Madison Wine Shop, from 6:30 to 8:30pm.

Schreiner, a Madison resident, is a wife, mom and self-proclaimed collaborator who exudes positive energy. She is very approachable, driven, and enthusiastic about her message. Passionate about her family, she put aside corporate life when the first of her two girls, ages 7 and 9, was born. She genuinely wants what’s best for everyone, and is doing her part to share her knowledge. Speaking about Beautycounter, she says “I truly believe in this company’s mission, which is to get safe products into the hands of everyone.”

Schreiner says that the European Union has currently restricted more than 1,300 ingredients, while the US has only banned 11 to date. “This is a multi-billion dollar industry with a meagr 1½ pages of regulation,” Schreiner laments. “It is a social injustice, frankly.”

Beautycounter is on a social mission to systemically change the cosmetics industry at its root by advocating for consumers, and banning 1600 known toxins from their products. Through extensive research and development, they insist all their formulations be, not just safe, but high performing. By educating consumers, Beautycounter hopes to inspire them as well.

That is why, to mark the company’s third anniversary, they are celebrating March Forth on 3/4, and asking people to take action by contacting their legislators (through links provided on the website) and letting them know they are concerned about harmful chemicals in cosmetics and skin care products and insisting on better cosmetic safety laws. Beautycounter’s website notes that the last time Congress passed a law regulating the cosmetics industry was 1938 – a long time ago, considering the growth of the industry. And Schreiner muses about possible links between the many toxins allowed in our country's personal care products and the growing number of health problems like cancer, asthma, learning disabilities, and infertility to name a few. She says it’s a crime that there are not more food and drug regulations to protect the public’s health and safety.

For Phoebe’s part, she administers a Facebook page called A Life Well Lived in which she shares daily nuggets of info and tips for healthy living. "Living perfectly is not what it’s about," she says. Just being aware of what is in the products you use is important. Big corporations put formaldehyde and formaldehyde-releasing preservatives in baby soaps and shampoos, for example, because it’s not illegal. And we as consumers assume they’re looking out for us when we buy their products. Of her own life’s wellness journey she exclaims, “Progress, not perfection!”

In addition to her business and homelife, Schreiner is also a Pilates teacher here in Madison and a realtor with Coldwell Banker. In the summer, you will definitely find her and her kiddos at the beach, and she’s “obsessed with yoga.” This busy woman is a source of inspiration!

On March 4th, Phoebe invites you to stop by the Madison Wine Shop to learn more.

She will provide Beautycounter products for you to sample. Her product lines encompass skin and hair care for the entire family. Attendees are welcome to simply hang out, sample a new wine or two, learn how to “March Forth” and live life with health in mind. As a bonus, you will come away with valuable consumer information.

RSVP to Madison Wine Shop, 30 Wall Street at 203-245-1090.


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