Milford Resident Katelyn Griffin Presents New Product Design at the Western New England University's 8th Annual Product Innovation Showcase

Katelyn Griffin, working toward a BSBA in Marketing Communication/Advertising, is among more than 100 students who presented their Product Development and Innovation projects at the Product Innovation Showcase held in Rivers Memorial Hall on December 8th on the University campus.

The Product Innovation Showcase is the culmination of a co-curricular course where entrepreneurial teams of Engineering and Business students collaborate for an entire semester to turn new product ideas into marketable products. Engineering students develop a functional prototype while Business students develop the preliminary marketing strategy and business plan for the product. A few of the product concepts will be submitted for patents and have the potential to get commercialized.

The event format is a competition where VIP investors are given $1 million GBD (Golden Bear Dollars) - Western New England University currency - to invest in the product innovations that demonstrated the most commercial viability. Investors were encouraged to consider the following factors; the quality of the prototype, the product's usefulness and benefits, the target market strategy, an explanation of the financial questions for production costs and revenue projections, and the professionalism of team members at the Showcase.

Griffin's project is entitled Auto Knife Sharpener. Auto Knife Sharpener is an automatic sharpener that sharpens a wide variety of knives in a safe manner by the press of a button.

"While I was impressed by our business and engineering students' ideas that resulted in the development of prototypes within a single semester, I am excited not only by their creativity but also their demonstrated ability to adapt to current and future needs of the marketplace," said University President Robert E. Johnson. "This is the essence of a Western New England education that prepares its students for the future of work."

Visit the entire collection of unique innovations at product-innovations-showcase

2022 Product Innovations Showcase • Auto Knife Sha...

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Submitted by Milford, CT

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