Corporate Audio Visual Services (CAVS) recently held its third company-wide staff training program designed to enhance employees’ technical and customer relations skills
“Small businesses constantly demand more from their staff, but routinely neglect to spend time and money on them,” said Joe Guilderson, president of CAVS. “This is shortsighted because in today’s economy, we have to stand out in a crowded field. To remain competitive, the best long-term strategy is to deliver a seamless, professional experience to our customers. This begins with our employees – the most valuable asset of any business.”
To that end, CAVS sets aside two days every year to provide an informative, entertaining curriculum designed to enhance the skill sets of their 80-member team of audio, video and lighting professionals. The goal is to deliver a high level of customer, technical and creative services.
Guilderson delegates formal mentoring duties to senior staff. Younger techs are rarely taught how to set, strike and troubleshoot equipment, so the series of basic to advanced level seminars fill in those gaps. In addition, the training program stresses safety and provides a detailed overview of how to deliver audio-visual solutions in a professional, competent manner.
Despite the monetary outlay, staff training with the enlistment of key team members and special guests as teaching resources is a wise long-term investment. This year, the company held its first symposium featuring two clients, Robert Sanders, president of Hospitality Resource Group, and Tom Conklin, president of Make-A-Wish Hudson Valley. Presenting along with two lead engineers at CAVS, the session, entitled “Creating Value,” focused on what the company’s on-site work means to their clients. Guilderson called it the “highlight” of the conference.
“Our fundraising events are critical for us to help make wishes happen, and Joe and his team have been crucial to the success of those events," said Conklin. “One of the reasons is his team's strong focus on detail and customer satisfaction. This type of training is important to maintaining the level of service we have come to expect from CAVS.”
Guilderson added that “for us, providing top-tier client services is the ultimate goal and this is a way to ensure that even our least experienced techs bring their ‘A game’ all the time. The key is communication, since our client contacts are usually under a lot of stress surrounding large-scale events. By mastering our trade and operating in a reassuring manner, we put our clients and their guests at ease, create a better work environment for our staff and allow everyone to enjoy a positive overall experience that saves time and money.”
Videos From Past In-House Training at CAVS:
- CAVS - Joe Guilderson and Rob Friedland https://www.youtube.com/watch?v=aJxF_blnWSM
- CAVS - Rob Friedland and Maurice Johnson https://www.youtube.com/watch?v=rXi-7YXX4TE
- CAVS - Robert Sanders (Hospitality Resource Group) https://www.youtube.com/watch?v=26By6P632SQ
- CAVS - Tom Conklin (Make-A-Wish) https://www.youtube.com/watch?v=Fb8xOh0_MWE
Photo: Left to right: Maurice Johnson, Senior Audiovisual Engineer, Corporate Audio Visual Services; Rob Friedland, Senior Technical Director, Corporate Audio Visual Services; Robert Sanders, Founder & CEO, Hospitality Resource Group, Inc.; Tom Conklin, President & CEO, Make-A-Wish Hudson Valley; Joe Guilderson, President, Corporate Audio Visual Services