James Cameron’s long-awaited Avatar sequel hits big screens this week, and the Prospector Theater is celebrating by transforming their lobby into Pandora.
After a 13-year wait, Avatar fans are excited for the arrival of Avatar: The Way of Water this holiday season. The sci-fi franchise has been highly regarded for its breathtaking cinematography and visuals, demanding audiences to experience the film in theaters. And before you purchase your tickets, be sure to check the showtimes at the Prospector Theater - whose Avatar experience extends beyond the silver screen.
Showtimes: 3:00, 3:30, 7:00, and 7:30
Prospects have been busy bringing the world of Pandora to the Prospector through their signature engagement guides - thematic experiences, installations, and activities surrounding a film’s release. Prospect balloon artists have spent the last week designing and installing a balloon replica of Avatar’s Tree of Souls in the lobby of the Theater. Guests can enjoy a taste of The Way of Water with a Pandora Punch in the Prospector’s Heads Up Café. And some Prospect Avatar-fans will even be wearing costumes for the opening.
Engagement guides, like the one being created for Avatar: The Way of Water, are how the Prospector has created a loyal moviegoing following while insulating themselves against the rise of streaming. “We’re movie people, so we know that the greatest part of the in-theater experience is feeling immersed in the story from the start,” says Theater Manager, Ren Burkardt. “When you join us for a movie at the Prospector, we extend the magic of the movies into our lobby, creating immersive experiences that everyone can enjoy. With streaming platforms continuing to be a part of studio release strategies, we are giving our audiences even more reasons to see a movie with us, while creating dozens of jobs for Prospects!” The Prospector has developed a revolutionary model of social enterprise that uses moviegoing as a vehicle to entertain, educate, engage, and employ. The purchase of tickets, concessions, and events at the Prospector all help to support their non-profit mission of creating competitive and integrated employment for people with disabilities.