Why Small Businesses Matter in New Canaan: Progeny

Why Small Businesses Matter

Shop small, do big things for your community

Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!

You're IT Progeny! 

Three questions with New Canaan resident Juliana de Villiers, founder of Progeny.

The first premium watch brand for the next generation, discerning parents, relatives, and friends can truly give the gift of time...

Why did you start your businesses?

Progeny is the brainchild of our son, Andries, now 5 years old. As watch enthusiasts with a passion for being promptly on time for everything, he was always asking when he could have a watch just like our favorite timepieces. After months of searching resulting in plastic "toy-like" watches, or expensive smaller ladies watches, we decided to create the first premium timepiece for the next generation. Progeny watches are designed for toddlers, teens, and every kid in between.

Finish this sentence in regard to your business: I wish I could...

I wish I could get our products in local stores so likeminded parents could experience the quality of a Progeny watch firsthand. To date, much of our online sales have resulted from a parent or loved one seeing and holding a Progeny watch. Our company is a year and a half young. As a mother of three, launching Progeny while raising kids does slow us down a bit, but gives us a lot of wrists to test new designs and colors!

Best selling products or services?

We have two models available today, appropriately named the “Heritage” and “Lineage”. The Heritage is our best seller as it’s the size our son uses most often. People see it on his wrist, ask who makes it, and tend to purchase it shortly after.

Learn more about Progeny online here.

HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!