Campaign to Spotlight Connecticut Small Businesses
Governor Ned Lamont has announced the launch of Do Your Thing CT!, a new influencer campaign highlighting the dining, shopping, experiences, and other services that are unique to Connecticut.
A joint effort between the Office of Governor Lamont and the Connecticut Department of Economic and Community Development, Do Your Thing CT! takes a distinct approach by partnering with local influencers who create their own content promoting their favorite spots and activate their social networks encouraging residents to support local businesses.
Residents and visitors can participate by posting a video or photo of their favorite locally owned small businesses in Connecticut using the hashtag #DoYourThingCT on social media.
“With Do Your Thing CT! we are aiming to harness the immense power of our local influencers and their followers to give our small businesses – the lifeblood of our economy – a boost,” Governor Lamont said. “Thousands of our small businesses got even more creative and stepped up during the pandemic to keep delivering quality products and services and keep our economy moving. It’s our turn as a state to step up for them. We can make an enormous difference by going out to eat and drink, shopping local, going to the barbershop or stylist to get your hair done, at locally owned businesses. This campaign engages with entrepreneurs throughout the state in a way we’ve never been done before – showcasing everything they do in the community that makes our state so special.”
In addition to Spanish and English advertising on social, digital, and broadcast platforms, the campaign includes the launch of a website – doyourthingct.org – which features short videos of local business owners partnering with Connecticut-based influencers sharing their personal stories. The diverse mix of small businesses featured in the campaign are from all over the state.