Governor Lamont Announces Launch of ‘Full Color Connecticut’ Campaign Promoting Fall Tourism Season

Governor Ned Lamont has announced that the Connecticut Office of Tourism is launching a new fall marketing campaign to promote safe travel and fuel the Connecticut tourism industry’s continued economic recovery from the COVID-19 pandemic. Called “Full Color Connecticut,” the campaign features the state’s renowned fall foliage while paying tribute to all the other colors and experiences state residents and visitors can enjoy in Connecticut this autumn – from the golds of corn mazes and the pinks of cotton candy to the blues of coastline sails and the ambers of craft beer.

“’Full Color Connecticut’ celebrates our state’s natural beauty and the diverse businesses, outdoor activities, and agricultural offerings that make it a truly spectacular fall destination,” Governor Lamont said. “Connecticut’s tourism industry will play an important role in the rebuilding of our economy, which is why we’ve invested heavily in helping it recover from the pandemic. This campaign is just the latest way we’re helping to do that and encourage everyone to get out and safely support local tourism businesses.”

The $1.4 million campaign is nearly triple the amount typically invested in Connecticut’s fall marketing program. The expanded budget will allow the campaign to reach about 33% of its target audience market in Connecticut, New York, Massachusetts, and Rhode Island – compared to 10% in recent years – as well as expand into other geographical markets, including Philadelphia.

“This fall, we’re reaching more likely travelers with the message that Connecticut is not only safely open for business, but also offering some of the best and brightest fall colors and experiences the region has to offer – closer to home,” Christine Castonguay, interim director of the Connecticut Office of Tourism, said. “All of this activity is aimed at driving more revenues to more businesses as we continue to navigate this ever-changing environment.”