Why Small Businesses Matter in Norwalk (Reimagined): South End Capital Corporation

Why Small Businesses Matter Reimagined

Small businesses matter - now more than ever. They are answering the call with innovation and determination like never before.

We hope you join us in supporting them by sharing their story far and wide and shopping local! We are thankful to Fairfield County Bank for their continued support and making this series possible.

Step inside South End Capital Corporation

Three questions with Noah Grayson, President of the South End Capital Corporation.


What do you want the community to know? Are there ways for the community to help you and other local businesses to prosper?

If you are a small business that is struggling financially due to COVID-19, there are a variety of ways to access relief capital to keep your lights on and your staff employed, and we are here to help. We are thrilled to have been able to provide hundreds of businesses, millions of dollars of Paycheck Protection Program "PPP" financing, but we need Congress to extend the program. Please contact your state representatives to urge them to extend the PPP so more small businesses can be saved.  

Are you offering any new products, or ways for customers to purchase your products or services that are popular during this crisis?

We've always been a 100% online lender and broker. We are actively lending during COVID-19 and providing nationwide, non-conforming business loans, commercial mortgages, and investment residential mortgages. Business owners and real estate investors can view our current loan programs on our website and apply online for financing in just a few minutes and without affecting their credit. 

At the onset of COVID-19, we spent significant capital to build a cutting edge referral partner portal. Our referral partner program allows anyone looking to earn additional income to obtain a unique referral link to provide to his/her network, track referrals 24/7 in our partner portal, and earn hefty referral fees upon loan funding. We wanted to make the loan referral process easier for our existing partners, but also give individuals who have been financially affected by COVID-19 an easy way to earn income by introducing our programs and company to their friends, family, and colleagues.     

Please share the ways your business is adapting to keep your customers and employees safe in addition to the standard guidelines.

Our staff is 100% remote, and we've invested heavily in technology and automation to ensure that the entire loan process can be conducted safely and securely. Applicants can apply online, we utilize e-signature software, our website and software are encrypted, and we charge no application or upfront fees.

Noah Grayson and South End Capital Corporation nominate The Cottage in Westport!

South End Capital Corporation is located at 101 Merritt 7 Corporate Park, Suite 300 in Norwalk. Visit their website here, and also make sure to check out their Facebook and Twitter pages!

HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!