Why Small Businesses Matter
Shop small, do big things for your community
Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!
You're IT BrainCore Therapy!
Four questions with Tom Woodman, founder of BrainCore Therapy.
Why did you start your business?
Our business started out originally in 1995 when my business partner opened a Specific Chiropractic Health Center in Stamford. I joined in 2005, and in 2010 we moved the office to our current location on East Ave in Norwalk. Originally chiropractic and alternative healthcare office, we have evolved over the years.
Soon after we moved to Norwalk, we were introduced to "neurofeedback therapy", which is a unique form of exercise for the brain and can help train the brain to produce healthier and more efficient patterns of brainwave activity. This has implications, ranging from managing symptoms of a variety of different clinical conditions (ADHD, anxieties, depression to name a few), as well helping to improve academic and athletic performances.
Many learning disorders respond well to this type of training, as do performance anxieties, and more and more people are using this form of exercise as a way to further realize their potential.
What is your best-selling product/service?
The emphasis of our business is now neurofeedback therapy.
How many local businesses do you use to support your business (products and services) and can you name them?
We rely upon word-of-mouth referrals primarily, and many of them come from a variety of mental health providers, pediatricians, general practitioners, tutoring centers, and life coaches.
Have you "reimagined" your small business?
Prior to COVID, we were already exploring the use of at-home neurofeedback rental systems. Once someone learns about how neurofeedback can help with a number of different issues, there is a desire for multiple members of a household to experience this. The most cost-effective way for someone to do neurofeedback is by renting a system and we have created a number of systems that ensure that people training at home experience the same high-quality service as they would in our office.
COVID simply pushed us further in this direction, and now at-home neurofeedback services are the crux of what are currently doing, as well as what we envision our practice will look like in the coming years.
HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!