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Why Small Businesses Matter in Norwalk: Pedego 203

Why Small Businesses Matter

Shop small, do big things for your community

Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!

You're IT Pedego 203!

Four questions with Mike Heslin, founder of Pedego 203.

Why did you start your business?

I sell Electric Bikes. They changed my life and I wanted to bring that to more people. I had an accident that left me not able to peddle a regular bike. Once I got a bike, everything changed for me. I was able to ride again and enjoy the outdoors as I used to when things didn't hurt so much. Now with the advent of the e-bike, all of my excuses are gone.

Why not share that with more people so they can get out like we all used to? Out of the cars and onto bikes. That's what brings my smile.

What is your best-selling product/service?

We sell the Pedego Electric Bike. The #1 E-Bike in North America. What makes us better is that we are locally owned and will help fit you on the proper bike.

How many local businesses do you use to support your business (products and services) and can you name them?

As a locally owned business, I try and shop local as well. I use a local printer, Walter at Sign Smarts. I grocery shop a local organic market, Harbor Harvest (and they have what I would consider the world's best Lobster Roll at Knot Norms).

Have you reimagined your small business?

Bikes shops can be intimidating. I'm not a regular bike shop - we sell fun! I want to make sure that the experience is as good as the ride. And Pedego backs everything up with a 5-year warranty.

Pedego 203 is located at 21 1st Street in Norwalk. Visit Pedego 203 online here, and make sure to check out their Facebook and Instagram pages as well!

HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!

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