Local Business Champion: MWD Educational Advocacy & Coaching
Meet Michelle DiMiceli, founder of MWD Educational Advocacy & Coaching
Why did you start your business?
I started my business after spending more than 25 years as a special education teacher. Over the years, I sat in countless meetings with parents who just wanted to help their children succeed, but so many of them didn’t know where to start. The special education process can be confusing, and it's not always clear what to ask or how things are supposed to work. What I began to notice was that when parents really understood their child’s strengths and challenges, they became much more confident in speaking up and making sure their child got what they needed. That realization led me to start meeting with parents outside of school meetings to walk through their child’s evaluations, whether they came from the school district or from a private provider.
For many parents, this was their first experience navigating special education, and it was a lot to take in. But once we sat down and broke things down in a way that made sense, it changed everything. I often worked with students too, if they were old enough to participate. It was amazing to see how much more empowered families felt after understanding the process and what their child needed. That’s really what inspired me to turn this into something more and create a service that helps parents become strong advocates for their children.
What is your best-selling product/service?
The service that I find most requested is educational advocacy. Every parent I have met has expressed a deep relief when they truly understand their child's learning style and needs. They feel validated and empowered to move forward. Through my years of writing and implementing Individual Education Plans (IEPs), I can see the gaps in programs and accommodations that could make a child's learning experience more productive and supportive. There is a true need for parents to know what to expect when going through the special education system and having an advocate who can explain, support and attend meetings makes all the difference.
Have you "reimagined" your small business?
My ultimate goal is to help my clients move forward.
Questions? Email meducationalss@gmail.com.
MWD Educational Advocacy & Coaching is located at 100 B Danbury Road in Ridgefield. Visit their website MWDadvocacy.com Follow along on Facebook
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