Popping and TikToking: This Viral Gourmet Popcorn is on A Mission to Employ

For the last eight years, the Prospector Theater has redefined the movie-going experience and dazzled the world with its mission of competitive and integrated employment for people with disabilities.

With over 120 employees, 74% of whom self-identify with a disability, the Prospector has been a beacon of hope, welcoming over 750,000
moviegoers since opening in 2014.

Now, that magic, or as they say “sparkle”, is popping up on the doorsteps of millions of homes across the country.

Under their Prospector Popcorn label, and through a dedicated e-commerce platform, the Prospector began shipping their signature gourmet popcorn - including a variety of different flavors like Belgian Chocolate Toffee, Classic Caramel, Chicago Style, and Buffalo Ranch.

Within weeks, influencers on the popular social media platform TikTok took notice of this tasty treat and incredible mission, posting review videos that generated over 3,000,000 views.

“One of our main goals even prior to the pandemic was figuring out ways we could spread our mission beyond our brick and mortar business here in Ridgefield,” said Ryan Wenke, Director of Operations & Technology at the Prospector. “So many meaningful jobs go into creating one bag
of popcorn, and seeing that hard work take off in the virtual space is incredibly rewarding to all of us.”

Wenke goes on to say that Prospector Popcorn’s reach has officially hit all 50 states thanks to the unprecedented traffic and interest that stemmed from going viral. While the movie theater was already equipped with a commercial-grade kitchen, expansion is imminent, thanks to increased demand.

“More popcorn means more jobs. We’re thrilled to expand our kitchen and share our sparkle with those who are hungry for more”, adds Mike “Munchie” Santini, Executive Director of the Prospector. “With our unique model of social enterprise, you can snack happy, knowing that your tasty treat is creating more meaningful work for people with disabilities.”

Prospector Popcorn’s website offers a variety of popcorn packs ranging from sweet to savory. Or mix and match to build your own custom gift box. Make your gifts sweeter with this popular snack that gives back.

To learn more about Prospector Popcorn and their mission, visit www.prospectorpopcorn.org

Learn more about The Prospector Popcorn via YouTube

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Submitted by Ridgefield, CT

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