The New York Times: Solitary Leisure, Ridgefield and Darien Running Company - Bright Spots in Retail

It's not every day that a small business owner in Fairfield County blankets a page in the New York Times. 

Today, Megan Searfoss the owner of Ridgefield Running Company and Darien Running Company (which opened today) appears in the NYT business section in an article titled "Solitary leisure’ is one bright spot on the retail landscape".

Solitary leisure - that's one of the results of COVID - and a healthy one. Searfoss is all about that. It's called running.

"Megan Searfoss, the owner of Ridgefield Running Company, a running store in Ridgefield, Conn., seems to be a beneficiary of the trend. She had made plans earlier this year to expand to Darien, Conn., in time to capitalize on excitement around the Olympics, the New York City Marathon and the high school cross country season," the NYT states.

However, when the pandemic hit, Searfoss told the Times “All that stuff went away". But, this perseverant entrepreneur continued moving forward (her store motto).

Today, Thursday, July 16, Searfoss opened her second location on Brook Street in Darien with her "conviction that small businesses have become more appealing amid the pandemic", states the NYT.

Read the article HERE.

Run on and shop small! Thanks to the New York Times for this great feature and for Megan Searfoss for being out "bright spot".