SBA Connecticut Kicks Off Small Business Saturday in Ridgefield
In a collaborative effort led by the U.S. Small Business Administration (SBA) Connecticut District Office and Ridgefield's Economic & Community Development Commission, the "Shop Small" campaign will be launched on Tuesday, November 21. The event, featuring prominent figures including U.S. Senator Richard Blumenthal, Lt Governor Susan Bysiewicz, and local dignitaries, aims to highlight the significance of supporting small businesses.
SBA CT district director Catherine Marx emphasizes the importance of shopping small during the holiday season, stating, "Every purchase made from a small business is not just a transaction; it’s an investment in the livelihoods of your friends and neighbors."
The initiative, officially cosponsored by the SBA since 2011, aligns with Small Business Saturday, a day dedicated to bolstering local small businesses. According to American Express, last year's Small Business Saturday saw a record high of estimated total reported spending, reaching $17.9 billion among U.S. consumers who patronized independent retailers and restaurants.
The Shop Small press event is scheduled to commence at 11:15 am on Tuesday, Nov. 21, starting at Deborah Ann’s Sweet Shoppe, 409 Main Street, Ridgefield. A subsequent walking tour will include visits to various local establishments such as Planet Pizza, Queen B Coffee Company, George Amatuzzi Optometrist, Ridgefield Running Co., the Toy Chest, Baja Cocina, Botanika Café, and Books on the Common.