HEADLINES

Local Ridgefield Business will be 'Popping-Up" at Williams-Sonoma

It's been a year since local Ridgefield residents Diana Arfine and Leslie Realander first launched The Rooted Plow, their business devoted to Ridgefield apparel, gifts and home goods, and they are excited to announce that their business is expanding!

"We're Ridgefielders at heart, and our hometown remains our primary focus," explains Realander. “We’ve received many requests to expand into other towns since we launched.  We’re thrilled that our products and designs have resonated with our customers and are excited to broaden our products lines into surrounding communities."  

The Rooted Plow launched a North Salem, NY line of products last fall, which is sold at The Market at Union Hall in North Salem.  The duo also just announced a line of Wilton products, to be sold exclusively at Local Soul in Wilton Center, and will soon be expanding to two other area towns. (Stay tuned for details!) In addition to their retail line, they have worked with clients to create custom gifts and party favors and hope to grow this area of the business.

The Ridgefield line is sold primarily through the company's website, therootedplow.com. "We have partnered with Weichert, Post and Madison on Main Street, and display our products in their window, with a small selection shown inside," explains Realander. "They also allow us to use the space as our 'Outpost,' which lets us offer free local pick-up in town for area residents." The Rooted Plow also participates in festivals and special events around town, including the recent Ridgefield Gone Country, SummerFest, and Festival of Homes at the Guild of Artists. Select Ridgefield Rooted Plow merchandise can be found at the Chamber of Commerce and the Keeler Tavern.

Williams-Sonoma recently reached out via Instagram to see if The Rooted Plow would be interested in hosting a Pop-Up Shop at its location in the Danbury Mall. "We were shocked to be approached by a national chain," says Arfine. "Of course we said yes!  Williams-Sonoma understands the current trend of buying local and is reaching out to select merchants in the area to partner with them." The Pop-Up Shop will be held Saturday, June 2, from 11-3 p.m.

"It's been an exciting year," confirms Realander.  "We have been overwhelmed by the positive response from the community.  Many customers say our products are their go-to hostess and teacher gifts. We have shipped to many former residents, or family of current residents, as far away as California, Florida and Michigan. We’ve also had several customers bring our gifts overseas as hostess gifts for family and friends. We recently had a customer send her son abroad with some of our items as thank you gifts for his host family. We are looking forward to seeing where the next year takes us."

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