Why Small Businesses Matter in Ridgefield: UNDERGROUND

Why Small Businesses Matter

Shop small, do big things for your community

Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!


Three questions with Maureen Rivard, owner of UNDERGROUND.

Why did you start your business?

One of the reasons I started my business is because I love the connection to our community that having a local shop offers. I’ve lived in Ridgefield for over twenty years and it’s so great reconnecting with people I know as well as meeting so many new people every day!

Finish this sentence: I wish I could...

I wish I could empower women to break out of the “Oh I can't wear that!” box! We encourage women to de-label themselves as too old, heavy, conservative etc...and find their own personal style that empowers confidence and freedom.

Best selling product or service?

Our best selling product is a line called Baci. This collection offers wearable stylish clothes that look and feel amazing.

UNDERGROUND is located at 109 Danbury Road, inside The Marketplace at Copps Hill. Visit them online HERE.


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