Why Small Businesses Matter
Shop small, do big things for your community
Why Small Businesses Matter puts a spotlight on the local merchants who donate their time, talent, goods, and services for the betterment of our community. The shop local movement spreads virally as local businesses who are “tagged” have the opportunity to share their story!
You're IT HERs Modern Boutique!
Three questions with Sunny Her, founder of HERs Modern Boutique.
Why did you start your business?
I love fashion. I love styling myself and others. From a young age, I enjoyed reading fashion magazines. People I meet here in Connecticut like my style and my clothes from South Korea. So, I started to bring clothes from Korea to the United States and opened a store in a small space in Wilton seven years ago. However, this space was too small and hidden from the roads. In January 2019, I found this nice space on Main Street in the beautiful Town of Ridgefield. I am really excited to meet people in Ridgefield and make them be happy with HERs' clothes and my styling advice.
What is your best-selling product/service?
HERs carries basic everyday clothing to special occasion wear. Our everyday comfort items are big sellers. In addition, our customers enjoy finding unique items that they will not likely see other people wearing.
How many local businesses do you use to support your business (products and services) and can you name them?
If any of my guests need repairs, I use Ridgefield Cleaners. For my coffee and snacks or meals, I use Queen Bee, Tazza Cafe, and The Cake Box. I visit restaurants in the Main Street area to have a good time with my friends and family. Books on the Common is a great place for my kids!
Have you "reimagined" your small business?
I have been living in the US for almost 20 years and I am a US citizen now, but my background is from Korea. I started my business with the idea of introducing and selling Korean clothes. At first, we focused on introducing styles that were slightly different from other clothes, but now that Korea is well known in the US for its many cultures and the latest trends, we focus on the styles from Korea as our sales pitch.
Of course, the comfortable yet stylish clothes that are the identity of HERs will always be the same.
HamletHub thanks Fairfield County Bank for making our Why Small Businesses Matter series possible!