HEADLINES

A Small Business Survival Guide

Courtesy Lynda LaMonte

Main Street is under siege. Once vibrant and bustling epicenters of commerce, today many local business districts are cluttered with empty storefronts and lacking the foot traffic to survive and thrive.

In her new e-book, From the Local Trenches: A Small Business Survival Guide for the Digital Age, Lynda LaMonte, a local blogger and former chamber of commerce president, sheds light on the current challenges facing local businesses and urges Main Street to embrace change before it's too late.

Highlights from her e-book include:

· Identifying the three key factors causing disruption on Main Street

· Providing small businesses with Internet marketing strategies and tools to level the playing field

· Sharing real life stories of local businesses making the transition to the digital age

· Explaining why Shop Local campaigns are not enough to revitalize Main Street

· Warning so-called Internet-proof businesses not to be complacent

"Main Street's struggle for survival has serious consequences for communities all over America. It's my hope that this e-book will raise awareness of the issue and spark a national discussion on how to breathe life back into Main Street.” says the author.

Lynda LaMonte, an avid blogger, is the purveyor of LarchmontDish.com, an online website devoted to promoting local businesses and community events, as well as LyndaLarch10538, a hyperlocal blog on life in Larchmont, New York.  She contributes weekly to the WVOX radio show, Good Morning Westchester and has also appeared as a guest blogger for The Journal News and Newsday Westchester.

In her other life, Lynda is a partner in a Brooklyn-based economic research firm, where she is responsible for the firm’s marketing and communications efforts. She also has her own consulting practice, Larch Communications, LLC.

Lynda lives in Larchmont, New York with her husband Aaron. She shops locally, but admits to having an Amazon Prime account. This is her first e-book.

Watch the book trailer

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Visit www.FromTheLocalTrenches.com

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